Ratna is a very versatile artist, with multi-faceted skills and a global audience. She had wished to have her social presence professionally managed, as it was a long term plan to build her presence, persona and goodwill as an artist for her to be able to grow and amplify her rapport & reinstate her niche. And building such an asset or personal brand comes slow and steady.
Ratna had a goal to organically reach out to her audience to showcase her life and work as an artist, and striking a balance with a very personal touch on her business pages. It is very different to drive a personal branding page than run a business page.
At Curiousmind Consulting, our challenge was to present her array of work from the fields of Yoga, Art, Dance in different spheres under the same page, without confusing her audience about her niche. Another challenge was to replicate her vibe onto her social presence, match up to write the way she talks and design social posts accordingly.
We created an impactful presence for a very versatile artist, who wished to present her multifaceted skills under the same personal brand. From adapting to write like she talks, every social post on her social handles shows that its her communicating directly with her audience.
She aims to get more assignments and craft her niche as an artist in the field of yoga, dance & art. And her social presence becomes a ready platform to drive newer audience interested in her work, and works wonderfully as a recall to her existing audience. Having lived and worked in different cities, Ratna is able to stay in touch with her global audience as well.
How did we do it?
Nothing is achieved overnight, we began with tete-a-tetes to learn about Ratna , and continue to do so at regular intervals to tweak the socia strategy and leanr more about her. We had to catch up to the tone and voice which she uses in her daily life.
Having the technical how tos of social media marketing covered by Curiosumind Consulting, we had to walk up to the edge to be able to deliver for her persona building on Social. We are working on a community building approach along with content marketing strategy in place for Ratna. With regual iterations to our work, we have been building upon understanding her niche and re-create it on her leading social profiles.