Inspiration

Content Strategy lessons from #PMNaMo

Content Strategy lessons from #PMNaMo

Content Strategy lessons from #PMNaMo

To start with the definition of content strategy- as Medill states it –

Content Strategy is credible, trustworthy, transparent content that enhances the organisation’s strategic goals.

How to design and deliver your vision and mission & invigorate participation from the audience  through content: is what we can learn from Narendraji Modi.

  • -Keep your goals clear.
  • -Inculcate your data, achievements into your content with interesting analogies. Nothing beats his statement of Rs.7/km for the latest space mission to reach Mars
  • -Repeat your most important messages.
  • -announce yourself as the challenge-taker and empower your
  • customers with a belief that they can do it, and they have to do it
  • for their own motives
  • – Make your mission that of your audience/customers.Design your content so powerfully it becomes the mission of your customers
  • – Speak in an epic manner. No twisted lines, no hidden messages- clear, trustworthy content.
  • -Deliver it to the right audience at the right time & opportunity after you
  • customize it to their level & core motives.

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